This project took on the Art Direction for the launch of Gisele Ganne's new collection 'The Witching Hour'. I devised the concept and created the miniture set for the shoot, as well as directing the shoot and art working the final images. "Inspired by Anne Rice’s trilogy of books “The Witching Hour” this collection is about Witchcraft and the aesthetics that lend themselves to the practice of it. Directly influenced by the American Victorian and Gothic styles of architecture, the New Orleans’s French Quarters and Louisiana plantation manors, this range draws parallels between architectural elements their human counterparts; church stained glass windows and tattoos, and ancient door knockers and body piercing." The haunted house aesthetic was inpired by Giseles description for the collection and influences from film and tv. It is made up of lasercut layers of transluscent matt black acrylic and lit to create moody and 'creepy' feel to tell the story. Jewellery was shot in situ on the assembled model with other theatrical elements, including the nail extensions on blackened hands and the swinging front gate which includes the shape of Giseles logo.
